The Jumpers and Jazz in July Committee is excited to be introducing its first ‘Eat, Shop, Stay Local Guide’ (ESSL Guide) to circulate amongst over 40,000 visitors to this year’s festival.
“We are thrilled to bring the ESSL Guide to life this year, as it is something we have been wanting to develop for some time now,“ Event Coordinator Pam Burley said.
“The ESSL Guide is essentially a full-colour double-sided A2 product folded down to a pocket size guide for visitors that not only contains a map of Warwick with our event venues, but includes details of local businesses/organisation and events, who really want to connect with visitors to our Region and showcase their amazing products, services and events, and as a collective, attract visitors back to the Region for more of our hospitality.
“I’m genuinely so thankful to those businesses, who have, without hesitation, come on-board to support us with this local marketing tool for our Region, a tool that we hope we can continue to leverage off it for years to come, increasing our regional visitation and helping to boost our local economy.
“We could not have produced the ESSL Guide without the support and dedication of the Southern Downs Industry Education Association (SDIEA) Business Trainees of 2023, who have been responsible for project-managing this product on behalf of Jumpers and Jazz under the skilled leadership of program deliverer Megan Harkin. They have started with a blank canvas – developed databases, created collateral, pitched to businesses and organisations, promoted, and marketed the product and then pulled the design work together, to see us now going to print with 6,000 copies of the Guide ready for our festival.
“I’m so chuffed that the Jumpers and Jazz partnership with the SDIEA Trainees not only produced a unique marketing tool for our Region but allowed the SDIEA Business Trainees a ‘real life’ project to plan, deliver and gain invaluable experience from. It’s community partnering of this kind that happens behind the scenes, which makes the JJJ event such a unique community effort that we should all be proud of.” Mrs Burley said.
Another ‘quirky’ adventure created through the guide is “Where’s Olly”. With instructions available via QR code on the guide, the challenge is out there to ‘find Olly’ – the iconic blue festival Owl – during the festival!
An official launch of the Eat Shop Stay Local Guide will take place outside Warwick Town Hall at 4.30pm on July 21st – prior to the Jumpers and Jazz Festival Launch “Laneway Party” . The guide will be available at the Visitor Information Centre Warwick Town Hall, and at participating businesses .
It is also available online through the Jumpers and Jazz website from the front ‘Visitor Info’ tile: jumpersandjazz.com.au/
