‘More than a gym’

Owner of Ironside Industry Diba Heinrich said the gym is a place where people should feel at home and free of judgement. Picture: JESS BAKER

By Jess Baker

For many people, going to the gym is not just about getting into shape – it’s about creating a life of reduced stress, mental clarity and positive social interactions.

The owner of Warwick’s Ironside Industry gym Diba Heinrich, a competitive powerlifter herself, understands this as well as anyone.

In fact, it was the basis of her business.

Ironside Industry is a gym unlike many others, with training equipment and classes for all types of fitness, vending machines filled with microwaveable healthy meals, a kids area, showers, change rooms, a sauna, and a members’ area to unwind and watch television.

“I wanted the gym to be something different, outside of the box, with equipment specific for weight training,” Diba said.

“And I guess I wanted to make available different pieces of equipment that people hadn’t come across before.”

More than a gym, Diba said Ironside is home to a community of health-minded individuals and a place people can exercise without fear of judgement.

Members from as young as ten are welcome to participate in special Kids Fit classes hosted by boxer Jake Wyllie.

Time-poor people are also catered for, with a number of 20 to 45 minute cardio, weights and ‘stretch’ classes to choose from.

“We’ve got Functional Training classes, so that means a mixture of cardio and weights, and Functional Movements,” Diba said.

“Then we’ve got Metafit and Meta PWR … we’ve got bootcamps, and we’ve also got Punchfit which is a mixture of cardio and boxing.”

Those who prefer to train solo will discover unique pieces of equipment at Ironside – like a belted squat, a prone row, a SkiErg, and bars for specific types of training – positioned in a way so as not to be overwhelming.

“It’s set out specifically so there is space and there is room,” Diba said.

The care Diba has and continues to put into the business is evident in the gym’s artistic wall murals, the hand-picked gym equipment, and the gym’s steady growth of membership.

“I hope that members feel like they’re part of a family … a community focused on health and wellbeing,” she said.

To become a part of the Ironside family, visit the gym at Warwick’s Factory Precinct or call Diba on 4661 1129 or 0427 654 441 and find out which membership would suit you and your needs best.