The highly anticipated annual summer Australian Lamb ad has returned for 2024, this year highlighting that nothing bridges the “generation gap” and brings people together quite like lamb.
The film imagines a world in which the generations have been separated by The Generation Gap: an impassable chasm that keeps each age group away from the others.
Left to their own devices, each generation has become the worst version of themselves, until a lamb barbecue appears to remind Australians of all ages that, actually, we have more in common than divides us.
The ad comes as new research from Australian Lamb revealed that, despite persistent generational stereotypes we actually share more habits, quirks and hobbies than we think.
For one thing, it turns out we all share the same pet peeves, with 57 per cent of Aussies agreeing that being buried in your phone is the ultimate annoyance, followed by 44 per cent of Aussies who say leaving the toilet roll empty is a serious faux pas.
But we also admit to embracing the best bits from other generations, with 66 per cent agreeing that spending time with other generations broadens their view of the world.
In fact, 39 per cent of Millennials say they love a beautifully manicured garden, stereotypically the domain of the older gens, whilst 37 per cent of Gen Z admit to stealing slang from other generations.
Perhaps most surprisingly, ‘Zillennials1’ don’t actually believe older generations are at fault when it comes to housing availability and cost of living issues, with 46 per cent agreeing that social inequalities are the domain of public policy.
And heart-warmingly, 93 per cent of Aussies agree that spending time with other generations has a positive impact, including 63 per cent who say it brings value to their life.
So, what better way to come together than over a lamb barbecue?
After all, 47 per cent of Aussies agree that an outdoor barbecue is their favourite meal to share with friends.
Graeme Yardy, domestic market manager at Meat and Livestock Australia said: “Pop culture would have us believe that the generations are practically different species.
“Apparently, Boomers are unable to master the basics of technology whilst Zoomers spend every waking moment making TikTok dances, and Millennials spend too much on avo toast and craft beer.
“But in reality, there’s far more that unites than separates us, and that’s what this year’s Summer Lamb campaign is all about.
“Whether it’s a love of our sporting heroes or our “Zillennials” describes people born between (on the cusp of) the Millennial generation and
Generation Z, beautiful landscapes, the best of Australia always brings us together.
“What better way to break down the generational divide than over an epic Aussie lamb barbecue the ultimate unifier!
“Lamb should be on the shopping list of anyone looking to celebrate this summer.”
Watch the long-form film via the Australian Lamb YouTube page or view the content at australianlamb.com.au
