By Lucy Waldron
Warwick Woolworths, Big W, Aldi and Stanthorpe Woolworths are among the national stores pulling Australia Day-themed products from their shelves, citing a supposed decline in demand.
However, critics argue that the decision may be more politically motivated than commercially driven.
A statement released by the Woolworths Group states: “There has been a gradual decline in demand for Australia Day merchandise from our stores over recent years. At the same time, there’s been broader discussion about 26 January and what it means to different parts of the community.”
The Woolworths Group, following the lead of other retailers like Kmart, clarified that while Australian flags will continue to be available for purchase in Big W throughout the year, no additional themed merchandise will be offered in-store ahead of Australia Day.
“We know many people like to use this day as a time to get together and we offer a huge variety of products to help customers mark the day as they choose.
“Woolworths and BIG W celebrate the best of Australia every day, and we’re proud to support the farmers, producers, and suppliers who work with us.”
The decision has sparked controversy and garnered criticism, notably from Opposition Leader Peter Dutton, who labelled the move an “outrage“ during a 2GB interview.
“If [customers] don’t want to celebrate Australia Day, well that’s a decision for them, but I think people should boycott Woolworths. I would advise very strongly to take your business elsewhere and go to IGA or Coles” he said.
“I think until we get common sense out of a company like Woolworths, I don’t think they should be supported by the public.”
In response to the controversy, Prime Minister, Anthony Albanese said his main priority was making sure supermarkets did the right thing by their customers at the checkout.
“What I’d say to Australians is that Australia Day is a day in which we can give respect to First Nations people and acknowledge that it’s a difficult day for them, but it’s also a day in which we can reflect on what it means to be an Australian and how we can make the greatest country on Earth even better in the future.”
Despite Coles expressing an intention to continue stocking a small range of Australian-themed summer entertaining merchandise throughout January, a visit to Warwick Coles reveals a different approach, with all Australia Day merchandise replaced by Back-to-School products.
Woolworths’ decision has elicited a divided response, with some commending the store for what they perceive as a socially responsible move, while others accuse the company of being overly “woke.”
The controversy is further fuelled by Woolworths Group’s history of vocal support for campaigns like the Voice and the Change the Date movements in previous years.
For those still interested in purchasing Australia Day merchandise, Woolworths customers have the option to explore third-party sellers on the MyDeals online website, which is affiliated with the Woolworths Group.
